Dueallaotto is a limited series of Moscato di Noto bottles produced by Netum. Each bottle possesses its own unique digital alter ego—a digital product passport on blockchain. It contains comprehensive information about the bottle, including details about the harvest, bottling process, and the associated NFT linked to the bottle.
The labels, each one distinct among the 256, showcase captivating images generated by an AI and are expertly printed by the renowned Etichettificio Jolly label factory.
Art, AI, Digital Product Passports and wine for the first time together
“Dueallaotto” is an innovative project that combines art, AI, and digital technology with the world of wine. Produced by Netum, this limited series of Moscato di Noto bottles is accompanied by a unique digital product passport for each bottle. Indeed, these passports contain detailed information about the bottle, including the harvest and bottling process, as well as a linked NFT (non-fungible token).
The labels on the bottles, printed by the Etichettificio Jolly label factory, showcase 256 different images generated by an AI. These images are the result of prompts given to the AI, which has created original artworks in the style of the most influential artists throughout history.
With the assistance of Traent Era and Traent Viewer, owners can access and explore the data. These data are presented in new and meaningful ways, creating a unique and immersive experience for wine enthusiasts and art collectors alike.
Blockchain traceability
Each wine bottle is equipped with two QR codes. One visible QR code allows you to discover all the data about the wine production. The other, hidden within the capsule, unlocks a specific and intriguing content that will be discussed further.
Obviously, everything is recorded in the digital passport of each bottle. From the grape ripening parameters during harvesting to the details of the grape wort. Furthermore, the winemaking process and the individuals involved in the harvest are also recorded. This ensures maximum traceability of the product, providing unprecedented transparency throughout all phases of Moscato di Noto production by Netum.
A celebration of uniqueness thanks to AI art
Each bottle celebrates its individuality with a unique work of art. Indeed, every label features an image generated by an AI. A total of 256 original artworks have been created through unique prompts. These are inspired by the styles of 32 of the most influential artists in history, including Van Gogh, Monet, Michelangelo, Frida Kahlo, and many more. The artworks depict people enjoying wine and sharing good times in the enchanting land of Moscato di Noto, the beautiful Sicily.
The featured artists are: Joan Miró, Jean-Michel Basquiat, Edward Hopper, Amedeo Modigliani, Artemisia Gentileschi. We also find Georges Braque, Georges Seurat, Frida Kahlo, Berthe Morisot, Wassily Kandinsky. And still Edvard Munch, Mary Cassatt, John Singer Sargent, Georgia O’Keeffe, Pablo Picasso, Caravaggio, Gustave Klimt, Suzanne Valadon, Yayoi Kusama. Moreover, we quote Maud Lewis, Vincent Van Gogh, Marc Chagall, Roy Lichtenstein, Giorgio de Chirico, Paul Gauguin. Finally, the other featured artists are René Magritte, Kasimir Malevich, Paul Signac, Jean Dubuffet, Salvador Dalí, Keith Haring, Henri Matisse.
Each bottle is one NFT
The collection of 256 original artworks has been transformed into a unique collection of NFTs on Opensea. In fact, through the second hidden QR code beneath the capsule, the bottle owner can redeem and trade the NFT on OpenSea.
NFTs are created through a process called minting, in which the NFT information is published on a blockchain. Thanks to Traent Era, the minting process is enhanced with authentic data derived from the wine production, providing comprehensive details. Finally, owners can easily access this data in new and meaningful ways through a custom version of Traent Viewer.
Project partners
Below we will present the companies collaborating to make this project a reality.
Netum
Netum was born from the desire to enhance the Val di Noto territory, rich in history and traditions. Over time these have been increasingly neglected. Indeed, young people are less and less interested in knowing their own land, driven by promises of a better future in distant places. But what do we expect from those places far from home? They seem more inviting and with more interesting prospects, when what we leave behind is equally bright but overshadowed by the discouragement of those who worked before us. So, the challenge we set ourselves was to come back after a long time away, improve, grow and make the territory grow with us. The potential of this land is infinite; it only takes eyes and arms to discover and implement them.
More info on netum.it
Etichettificio Jolly
Etichettificio Jolly is an Italian company specialized in the production of high-quality labels and packaging materials. Indeed, with over 50 years of experience in the industry, we offer a wide range of customizable solutions for our customers. These range from standard adhesive labels to special materials such as biodegradable and tamper-evident labels. Our state-of-the-art printing technology and highly skilled workforce ensure that our products are of the highest quality and meet the specific needs of each customer. Additionally, our commitment to sustainability is evident in the use of eco-friendly materials and production processes. All of this makes us a reliable partner for environmentally conscious businesses.
More info on etichettificiojolly.it
Traent
Traent provides intuitive and ready-to-use blockchain solutions that enable transparent interactions between businesses and consumers. Traent’s technology surpasses current limitations of public and private blockchains. Indeed, you can decide what to publish and what to keep private. Collaborate in real time with colleagues and partners, create and manage complex projects using the first blockchain collaboration platform.
More info on traent.com
